Below you will find Round Two of the notes I took from CopyBlogger’s Darrell Vesterfelt and Tim Stoddart’s session. [To watch the entire session, here is the replay.]
Difficulty finding your niche?
Ask yourself these questions:
- What do I do better than other people?
- Do I have a certification or special training?
- What assistance do people consistently seek from me?
Tim suggested ‘ikigai’—a Japanese term meaning a ‘reason for being’.
One link that explains ‘ikigai’:
Suggested action item:
“I will approach five people today.” Facebook friends, blog readers, etc.
Fear is the number one obstacle to this. “Won’t I appear salesy?”
Tim S: [on engaging with customers] Never underestimate how important it is to show care and concern for others and attention to their lives.
Tim and Darrell: Very adamant about lower pricing as a competitive advantage. It helps you get your foot in the door and ‘build your reps‘. [TH: Repetitions? Reputations? Actually, I like both.]
Question from attendee: How do I know when to raise my rates?
Answer: When it costs more to NOT raise your prices [i.e. you might then need to hire someone to help], then it is time to raise your prices.
Answer (from Darrell): I just doubled my rate until somebody said ‘No, I can’t afford it.’
You can always renegotiate, but still agree to, a mutually acceptable rate.
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