Building a Successful Online Business: Training Notes

Below you will find Round One of the notes I took from CopyBlogger’s Darrell Vesterfelt and Tim Stoddart’s session. [To watch the entire session, here is the replay.]


Presenters: Darrell Vesterfelt and Tim Stoddart

Main theme of the training: “If we had to start over today…”

The simple online business framework:

  1. Start by selling a service.
  2. Build an audience.
  3. Create an educational product.
  4. Launch a community.
  5. Leverage your authority.

Darrell: “I read “279 Days to Overnight Success  by Chris Guillebeau. It gave me a framework.”

You don’t have to have it all figured out before you start…plan on pivoting.

Tim: Start by selling a service. Benefits:

  • Low barrier to entry.
  • Nature of performing the service makes you better.
  • Selling a service helps you build an audience.


Three helpful early steps:

  1. Know your target market.
  2. Know your promise or offer. How are you going to solve the problem?
  3. How will you distribute your service/product?

**Business growth happens when you excel at one of those three list items above.


There are lumps you have to take. You will be less successful if you skip over those difficult steps.

Failures do NOT send you back to square one. Your experience en route to your ‘failure’ has launched you to many steps ahead of square one.


Get comfortable with the idea that most/plenty of other people will reject you/your service or product.


Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments below
Let me know if any of the content has helped you in some small way.

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