Building a Successful Online Business: Training Notes II

Below you will find Round Two of the notes I took from CopyBlogger’s Darrell Vesterfelt and Tim Stoddart’s session. [To watch the entire session, here is the replay.]


Difficulty finding your niche?

Ask yourself these questions:

  • What do I do better than other people?
  • Do I have a certification or special training?
  • What assistance do people consistently seek from me?

Tim suggested ‘ikigai’—a Japanese term meaning a ‘reason for being’.

One link that explains ‘ikigai’:


Suggested action item:

“I will approach five people today.”  Facebook friends, blog readers, etc.

Fear is the number one obstacle to this. “Won’t I appear salesy?”


Tim S: [on engaging with customers] Never underestimate how important it is to show care and concern for others and attention to their lives.


Tim and Darrell: Very adamant about lower pricing as a competitive advantage. It helps you get your foot in the door and ‘build your reps‘. [TH: Repetitions? Reputations? Actually, I like both.]


Question from attendee: How do I know when to raise my rates?

Answer: When it costs more to NOT raise your prices [i.e. you might then need to hire someone to help], then it is time to raise your prices.

Answer (from Darrell): I just doubled my rate until somebody said ‘No, I can’t afford it.’

You can always renegotiate, but still agree to, a mutually acceptable rate.


Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

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Let me know if any of the content has helped you in some small way.

One thought on “Building a Successful Online Business: Training Notes II

  1. Pingback: Suggestion #18: Explore CopyBlogger | Side Hustle Curator

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