Sonia Simone of CopyBlogger offers these five tips for an important segment of your marketing copy.

Your marketing stories need:

• a hero. [Your customer]
• a goal. [A transformation/benefit–health, wealth, career enhancement, etc– for your customer]
• an obstacle. [What difficulties–external, but often internal–does your customer face as he/she works for transformation?]
• a mentor. [That’s you…providing tools, knowledge, and expertise.]
• a moral. [Circle back and clearly state the desired takeaway.]

Read further for a little bonus piece of advice. [A good writing strategy to consider, by the way.]

I hope this helps.

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My Manifesto

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Other thoughts:

Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.
― Mattie Stepanek

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