Sonia Simone of CopyBlogger offers these five tips for an important segment of your marketing copy.
Your marketing stories need:
- a hero. [Your customer]
- a goal. [A transformation/benefit–health, wealth, career enhancement, etc– for your customer]
- an obstacle. [What difficulties–external, but often internal–does your customer face as he/she works for transformation?]
- a mentor. [That’s you…providing tools, knowledge, and expertise.]
- a moral. [Circle back and clearly state the desired takeaway.]
Read further for a little bonus piece of advice. [A good writing strategy to consider, by the way.]
I hope this helps.
Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.
― Mattie Stepanek
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