It’s Seth Godin’s ebook–the third item down on his ‘free content’ page.

But…can Seth Godin actually write? ;-]

A partial list of his titles:

His latest, The Practice, was just released on November 9.

Others:

• Linchpin [The first one I bought back in 2006.]
• All Marketers Tell Stories
• The Dip [A Little Book That Tells You When to Quit, and When to Stick]
• Permission Marketing
• Poke The Box: When Was the Last Time You Did Something for the First Time? [I just ordered this. Too intriguing to pass up.]

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Reminder! No affiliations here, just wanting to pass along items that I hope will be helpful.