Side Hustle Spark 130: Unleashing the Ideavirus

It’s Seth Godin’s ebook–the third item down on his ‘free content’ page.

But…can Seth Godin actually write? ;-]

A partial list of his titles:

His latest, The Practice, was just released on November 9.


  • Linchpin [The first one I bought back in 2006.]
  • All Marketers Tell Stories
  • The Dip [A Little Book That Tells You When to Quit, and When to Stick]
  • Permission Marketing
  • Poke The Box: When Was the Last Time You Did Something for the First Time? [I just ordered this. Too intriguing to pass up.]

Reminder! No affiliations here, just wanting to pass along items that I hope will be helpful.

Side Hustle Spark 129: Wisdom from Seth Godin

I could go on and on with good stuff from Seth Godin. [And my next post will feature him again.] In fact, he probably wouldn’t be thrilled with my use of the word ‘wisdom’, but hey, years and years of observations and insights will inevitably lead to what I would call ‘wisdom’.

And, yes, I will never win Canva awards for stellar design. In fact, they’d probably prefer I not even suggest I used their tools. Oy.

If you want to subscribe to Seth’s blog, here’s the link.

And now, time for book recommendations…or shameless commercialism…or both. Okay, there are definitely book recommendations…

These seven books are go-to sources of inspiration and valued experience. These are affiliate links which, if you use to preview and buy the product, won’t raise the product’s price and will earn me a commission. At that point, I’ll be that much closer to buying that unclaimed island in the Caribbean. Please don’t ask for the island’s coordinates. It is mine and you can’t have it. ;->

These books cut across so many lines of productivity and accomplishment. Whether you use these links or go elsewhere, get your hands on these.

Side Hustle Spark 128: Look behind the curtain at

Yep, I’ve never really spent time looking at online entrepreneurs’ income reports. A lost opportunity to learn. [Challenge: Get past the ‘Geez, I’m getting left in the dust!’ reaction and strap on your thinking cap.]

Here is expert blogger Ryan Robinson’s October income report…

What stands out:

  • Net profit: $19,356.67 [a drop in revenue! I’m thinking a number of you might endure that kind of decrease.]
  • Affiliate earnings from Bluehost: $16,750 [whoa!]
  • Blog traffic: 321, 352
  • New email subscribers: 2,476 [also a decrease, which tells you he’s still doing a lot of things right.]

Look for yourself and check out both his earnings and expenses. You may well learn of some new digital tools and pick up hints about Ryan Robinson’s approach and strategies.

Side Hustle Spark 127: Create a podcast for an audience of one: You

Stay with me on this…

First, it’s probably nothing new. But…

I was thinking about my previous post— Sonia Simone’s 101 Conversion Strategies.

Great list with applicable ideas for all levels of entrepreneurs.

Something worth carrying around in one form or another.

So, today, I’ll use Audacity or GarageBand to record myself reading the list.


  • I’ll play back that mp3 at convenient times [walking, yard work, decluttering].
  • Its repeated reminders of effective strategies will accumulate over time and across different projects.
  • I’ll be doing the same with other favorite posts or passages from books.

Give it a shot.

Side Hustle Spark 126: 101 Conversion Strategies (Copyblogger)

sales conversion strategy ideas word cloud

Sonia Simone of Copyblogger really outdid herself with this Nov. 2 post.

This is another one of those ‘course within a blog post’ items. So much to consider.

101 Ways to Make More Sales Online

Here’s a sampling of some of her more intriguing ideas/reminders…

— “Test two headlines. When you find a winner, run it against a new headline. Keep eliminating second-best. Google Ads is a quick and efficient way to do this.”

— “Now that you’ve identified your fundamental human need, how can that be expressed in an emotion-based headline?

This one really captured my attention…

— “If you have a dog, use a photo of you with your dog instead. There’s something about a dog that lowers nearly everyone’s defenses.”

Have a great Monday.

I couldn’t resist…

Side Hustle Spark 125: More freebies from

Reminder: No perks or underhanded sales pitches going on here. Just hoping some of these ideas and resources help you move forward.

Want The Exact Email Scripts I’ve Used To Beat The Competition & Close More Deals?

Here is the download link.

Get 60 Proven Side Hustle Ideas You Can Launch Today Without Quitting Your Day Job.

Some intriguing ideas or reminders in this list:

  1. start marrying people [Think about it…during the pandemic you may not even be expected to attend in person! ;->]
  2. submit stock photos [If you’re out in nature, why not put your photographer’s eye to use? And many of you probably already have some sellable shots you’ve take through the years.]
  3. seamstress or tailor [How many of us have lived with the torn favorite jacket not knowing where to take it for ‘repairs’?]
  4. human photo-op [I’d better let Ross explain this one: “Dress up as a movie character, celebrity, or famous musician or comedian and charge people to take a picture with you.”
  5. bad sketch artist [Ross’s explanation: “People like funny too, so even if you create something so bad that it fits within that category, you can make a side hustle out of it.”]

Here is the download link.

Side Hustle Spark 123: Avoid ‘bozosity’.

In my previous Side Hustle Spark, Guy Kawasaki warned entrepreneurs against naysaying bozos.

panic stricken guy

Here are a few of my favorite naysayer lines. [You may have run across some or all of these, but reminders still carry lots of value.]

“Two years from now, spam will be solved.”
— Bill Gates, founder of Microsoft, 2004

“Apple is already dead.”
— Nathan Myhrvold, former Microsoft CTO, 1997

“But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.”
— Robert Metcalfe, founder of 3Com, 1995