I thought I’d follow up the ’email subject lines that worked on me’ post with advice and research from Copyblogger’s Tim Stoddart. (NOTE: **Tim S. offers proven templates further down in the post. Be sure to score those.)

A few more highlights from his November 10, 2020 post:

• 7 out of 10 campaigns with emojis received more abuse reports.
• In your A/B tests, change just one variable at a time.
• Incorporate data in your subject lines.

Here’s hoping the holidays have yielded a few pleasant surprises for you all.