Side Hustle Spark 176: Chris Guillebeau (Side Hustle School) advises on a personalized journal

As I’ve said before, I could probably just hitch my wagon to and pinpoint good stuff from certain folks or sites.**
Copyblogger, Side Hustle Nation, and ryrob.com come to mind.
And then there’s Chris Guillebeau of Side Hustle School whom I’ve followed since 2014.

Because I’ve also dabbled with a journal prototype, I found a recent episode of his podcast even more relevant than usual.

As Chris points out in the opening, you may have no interest in producing and selling a personal journal, but many of the steps–his word, ‘pathway’– apply to other projects.

Here is the direct link to the actual seven-minutes of audio.

His key points:

  • Projects like this come down to a. design b. printing and c. marketing.
  • Look to team up with designers/contractors [Upwork and Fiverr].
  • Printing options: local, national, or international. At one point, he did use printingforless.com.
  • International printing may be cheaper, but adds variables like lag time [shipping].
  • His advice: For a first project, avoid international printing.
  • Marketing: Think about marketing from the beginning of the project.
  • It’s not just about the product, it’s about the message.
  • Start with message, then explore design.
  • Copyright? Everything that you make on the Internet is automatically copyrighted. It doesn’t mean it won’t be snagged by lazy, low-life toads. [My term, not Chris’s. He’s much more diplomatic than I am.]

Here is a three-page PDF of my own journal prototype–two actual pages that I would have duplicated and a page of links.

** But where’s the fun in that?

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