As I’ve said before, I could probably just hitch my wagon to and pinpoint good stuff from certain folks or sites.**
Copyblogger, Side Hustle Nation, and ryrob.com come to mind.
And then there’s Chris Guillebeau of Side Hustle School whom I’ve followed since 2014.
Because I’ve also dabbled with a journal prototype, I found a recent episode of his podcast even more relevant than usual.
As Chris points out in the opening, you may have no interest in producing and selling a personal journal, but many of the steps–his word, ‘pathway’– apply to other projects.
Here is the direct link to the actual seven-minutes of audio.
His key points:
- Projects like this come down to a. design b. printing and c. marketing.
- Look to team up with designers/contractors [Upwork and Fiverr].
- Printing options: local, national, or international. At one point, he did use printingforless.com.
- International printing may be cheaper, but adds variables like lag time [shipping].
- His advice: For a first project, avoid international printing.
- Marketing: Think about marketing from the beginning of the project.
- It’s not just about the product, it’s about the message.
- Start with message, then explore design.
- Copyright? Everything that you make on the Internet is automatically copyrighted. It doesn’t mean it won’t be snagged by lazy, low-life toads. [My term, not Chris’s. He’s much more diplomatic than I am.]
Here is a three-page PDF of my own journal prototype–two actual pages that I would have duplicated and a page of links.
** But where’s the fun in that?