I was recently looking for YouTube videos for side hustlers and up came Daniel Pink’s four minutes on How to Persuade Others with the Right Questions video from the Big Think channel.

Key point: “When people have their own reasons for doing something–not yours!–they believe those reasons more deeply and adhere to the behavior more strongly.”

In a side hustling context, say a potential customer is an almost lost cause. Ask him/her ‘What would it take for you to at least hear a 10-second pitch from me?’ or ‘What is the biggest obstacle to your considering my request?’.

And more from Daniel Pink: a quote from his book To Sell is Human: The Surprising Truth About Moving Others

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This post contains one affiliate link. If you use the link to buy the Daniel Pink book, I will earn a commission and I’ll be that much closer to buying that unclaimed island in the Caribbean. Thanks. Please don’t ask for the island’s coordinates. It’s mine and you can’t have it.