Click the above word cloud for an excerpt to:
Seth Godin’s This Is Marketing: You Can’t Be Seen Until You Learn to See

Along with the notions in the word cloud, three favorite points:

“Marketing doesn’t have to be selfish.”

“It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.”

This excerpt closes with: “Time to stop looking for shortcuts, and time to start insisting on a long, viable path instead.”

For a number of other related resources, click:

To Seth’s blog.

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check out my Posts Organized by Topic page.

Forge ahead, side hustlers!