Hubspot’s Matthew Brown posted this on August 3:
How We Built the Strategy for Our New Flagship Podcast
Key learnings from this post:
— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:
** 87% of the hosts were male.
** Very few shows used audience engagement tactics to connect host with listeners.
— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”
— “Engineers perfect the sound of your show.”
— There are eight key components to a podcast team: