Hubspot’s Matthew Brown posted this on August 3:

How We Built the Strategy for Our New Flagship Podcast

Key learnings from this post:

— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:

** 87% of the hosts were male.

** Very few shows used audience engagement tactics to connect host with listeners.

— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”

— “Engineers perfect the sound of your show.”

— There are eight key components to a podcast team:

Executive producer

Senior producer

Producer

Editor

Host

Managing producer

Engineer

Editorial director

***

Yes, for most of us, eight key roles…oy! But at least learning why these are important can help you prioritize as you plan for and build your own podcast.

I hope this helps as you explore reaching your audience via audio.