Side Hustle Spark 307: Digital Marketing in 2022 [Neil Patel]

Check out Neil’s tips on dealing with digital marketing in 2022 and beyond.

How to differentiate yourself and your products/services?

Tip #1: There’s too much content. Use steps. Use data. Give a fresh perspective.

Tell your own stories. If you can’t offer a fresh perspective, don’t add the content.

Tip #2: Refresh/update your past content.

Tip #3: Add an influencer. ‘Influence’ is here to stay. It may cost you, but it’s worth exploring.

Tip #4: Add upsells and downsells.

Tip #5: Use multiple channels. “Take an omnichannel approach.”

Here’s hoping your bank accounts in 2022
will be saturated as well.

Best of luck!

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