content marketing for side hustlers

Side Hustle Spark 311: Email Marketing Best Practices [HubSpot]

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With its updated email marketing suggestions list, HubSpot checks in with some very useful content for side hustlers.

Chances are some folks haven’t considered a number of these items, including:

— The 5-Second Test

— Keep your email between 500 and 650 pixels wide

— Optimize the email’s preview text

Here is a link to download their Beginner’s Guide to Email Marketing.

Side Hustle Spark 307: Digital Marketing in 2022 [Neil Patel]

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Check out Neil’s tips on dealing with digital marketing in 2022 and beyond.

How to differentiate yourself and your products/services?

Tip #1: There’s too much content. Use steps. Use data. Give a fresh perspective.

Tell your own stories. If you can’t offer a fresh perspective, don’t add the content.

Tip #2: Refresh/update your past content.

Tip #3: Add an influencer. ‘Influence’ is here to stay. It may cost you, but it’s worth exploring.

Tip #4: Add upsells and downsells.

Tip #5: Use multiple channels. “Take an omnichannel approach.”

Here’s hoping your bank accounts in 2022
will be saturated as well.

Best of luck!

Side Hustle Spark 305: A flood of marketing audio

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Photo by Charlotte May from Pexels

HubSpot chimes in with links to 27 marketing podcasts.

Should be interesting for you to:
— Track down new ones that speak to your specific needs.
— See which ones you already follow, kind of a pat on the back for being–literally–tuned in.

Some that piqued my interest:

My First Million

The Digital Marketing Podcast

The Market Your Genius Podcast

Again, here’s the link.

Happy Listening.

Side Hustle Spark 297: 100 content types to create and post

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Image by Tumisu from Pixabay

How can you NOT get some valuable and unique ideas from Search Engine Journal‘s list to spice up your blog posts and website offerings?

Some of my favorites include:

— Legit, content-rich clickbait

— ‘Day in the LIfe’

— Fact checks

— Failures

— Games

— Microsites

So the challenge is to narrow down from this list the items that work for you (or a virtual assistant) as a creator and for your audience. Good luck!

Side Hustle Spark 275: Can you ‘do it all’?

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Make sure you take a look at this site’s resources–a generous supply of expertise and information.

Julia McCoy of expresswriters.com does a nice job of pointing some solo entrepreneurs to the truth:

You can’t do it all.

Click on the above screenshot for a two-minute scan of Julia’s May, 2021 post.

I hope this post helps steer your content efforts in the right direction.