Side Hustle Spark 127: Create a podcast for an audience of one: You

Stay with me on this…

First, it’s probably nothing new. But…

I was thinking about my previous post— Sonia Simone’s 101 Conversion Strategies.

Great list with applicable ideas for all levels of entrepreneurs.

Something worth carrying around in one form or another.

So, today, I’ll use Audacity or GarageBand to record myself reading the list.

And…

  • I’ll play back that mp3 at convenient times [walking, yard work, decluttering].
  • Its repeated reminders of effective strategies will accumulate over time and across different projects.
  • I’ll be doing the same with other favorite posts or passages from books.

Give it a shot.

Side Hustle Spark 126: 101 Conversion Strategies (Copyblogger)

sales conversion strategy ideas word cloud

Sonia Simone of Copyblogger really outdid herself with this Nov. 2 post.

This is another one of those ‘course within a blog post’ items. So much to consider.

101 Ways to Make More Sales Online

Here’s a sampling of some of her more intriguing ideas/reminders…

— “Test two headlines. When you find a winner, run it against a new headline. Keep eliminating second-best. Google Ads is a quick and efficient way to do this.”

— “Now that you’ve identified your fundamental human need, how can that be expressed in an emotion-based headline?

This one really captured my attention…

— “If you have a dog, use a photo of you with your dog instead. There’s something about a dog that lowers nearly everyone’s defenses.”

Have a great Monday.

I couldn’t resist…

Side Hustle Spark 120: Copyblogger’s 7 Unusual Signs of Progress

Stefanie Flaxman of Copyblogger shares an insightful piece 7 Unusual Signs on the Path to a Breakthrough .

My favorite quote sits at the top: “Working toward a goal is typically more awkward than elegant.”

Here are three of the signs: [Don’t want to overstep my copyright bounds.]

Someone tells you ‘no’.

You’re uncomfortable.

You turn down a client.

Keep reading this piece. I would bet two or more of the signs apply to you.

Suggestion #29: Marketing Stories–5 Components

Sonia Simone of CopyBlogger offers these five tips for an important segment of your marketing copy.

Your marketing stories need:

  • a hero. [Your customer]
  • a goal. [A transformation/benefit–health, wealth, career enhancement, etc– for your customer]
  • an obstacle. [What difficulties–external, but often internal–does your customer face as he/she works for transformation?]
  • a mentor. [That’s you…providing tools, knowledge, and expertise.]
  • a moral. [Circle back and clearly state the desired takeaway.]

Read further for a little bonus piece of advice. [A good writing strategy to consider, by the way.]

I hope this helps.

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My Manifesto

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Other thoughts:

Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.
― Mattie Stepanek

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.

Suggestion #19: I mean it! Explore CopyBlogger

So, what’s with the riveting image?

Yesterday, I mentioned two posts from CopyBlogger.com.

Then, ho hum, I thrilled readers with this explosive suggestion: Find some time to visit copyblogger.com.

Get to the point! The image!

You will find this on CopyBlogger’s blog page.

It tells you there are 330 pages of multiple blog posts, dating back to 2006.

I realize you side hustlers don’t have tons of time, but whoa, these people know what they’re talking about.

And they continue to share quality, in-step-with-the-times advice.

So, yes, there are plenty of courses out there, but if you were holed up at home [naaaah, that kind of thing doesn’t happen here in the U.S.] and wanted to get smarter, this would be a great place to start. Odds are questions that have been rattling around in your entrepreneur brain are addressed right here.

Have a great Thursday.

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.

Suggestion #18: Explore CopyBlogger

Last week I pointed you to a free training by two contributors to CopyBlogger and shared some of my notes from that training.

Find some time to visit copyblogger.com.

Some recent visits yielded these valuable articles:

The Wise Content Marketer’s Guide to Sensible SEO

Author Sonia Simone opens with this:

“My first and primary rule, when thinking about search engines, is never to do anything for the sake of SEO that screws up the experience for the audience.”

She follows with nine suggestions, including:

  1. Answer your audience’s actual questions.
  2. Use their language.
  3. Give comprehensive answers.

Point #3 leads logically to this CopyBlogger piece by Stefanie Flaxman…

How to Turn One Content Idea Into a Fascinating Four-Part Series

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.

Building a Successful Online Business: Training Notes II

Below you will find Round Two of the notes I took from CopyBlogger’s Darrell Vesterfelt and Tim Stoddart’s session. [To watch the entire session, here is the replay.]

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Difficulty finding your niche?

Ask yourself these questions:

  • What do I do better than other people?
  • Do I have a certification or special training?
  • What assistance do people consistently seek from me?

Tim suggested ‘ikigai’—a Japanese term meaning a ‘reason for being’.

One link that explains ‘ikigai’:
https://medium.com/@tommccallum/ikigai-and-overlapping-the-circles-d8c63ffe844

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Suggested action item:

“I will approach five people today.”  Facebook friends, blog readers, etc.

Fear is the number one obstacle to this. “Won’t I appear salesy?”

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Tim S: [on engaging with customers] Never underestimate how important it is to show care and concern for others and attention to their lives.

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Tim and Darrell: Very adamant about lower pricing as a competitive advantage. It helps you get your foot in the door and ‘build your reps‘. [TH: Repetitions? Reputations? Actually, I like both.]

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Question from attendee: How do I know when to raise my rates?

Answer: When it costs more to NOT raise your prices [i.e. you might then need to hire someone to help], then it is time to raise your prices.

Answer (from Darrell): I just doubled my rate until somebody said ‘No, I can’t afford it.’

You can always renegotiate, but still agree to, a mutually acceptable rate.

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.

Building a Successful Online Business: Training Notes

Below you will find Round One of the notes I took from CopyBlogger’s Darrell Vesterfelt and Tim Stoddart’s session. [To watch the entire session, here is the replay.]

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Presenters: Darrell Vesterfelt and Tim Stoddart

Main theme of the training: “If we had to start over today…”

The simple online business framework:

  1. Start by selling a service.
  2. Build an audience.
  3. Create an educational product.
  4. Launch a community.
  5. Leverage your authority.

Darrell: “I read “279 Days to Overnight Success  by Chris Guillebeau. It gave me a framework.”

You don’t have to have it all figured out before you start…plan on pivoting.

Tim: Start by selling a service. Benefits:

  • Low barrier to entry.
  • Nature of performing the service makes you better.
  • Selling a service helps you build an audience.

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Three helpful early steps:

  1. Know your target market.
  2. Know your promise or offer. How are you going to solve the problem?
  3. How will you distribute your service/product?

**Business growth happens when you excel at one of those three list items above.

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There are lumps you have to take. You will be less successful if you skip over those difficult steps.

Failures do NOT send you back to square one. Your experience en route to your ‘failure’ has launched you to many steps ahead of square one.

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Get comfortable with the idea that most/plenty of other people will reject you/your service or product.

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments below
Let me know if any of the content has helped you in some small way.
sidehustlecurator@gmail.com

Suggestion #14: Freebie for side hustlers from Copyblogger

WORD CLOUD FOR COPYBLOGGER

Tomorrow [Wednesday, May 20] at 3:00 PM Eastern, Darrell Vesterfelt and Tim Stoddart of Copyblogger.com are offering a free session to give entrepreneurs a bit of a kickstart. Highlights:

  • A simple framework for building a highly successful (and profitable) online business
  • How to choose your niche
  • How to know what to offer to customers
  • Strategies for pricing your first offering
  • How to find and close your first client

You can register here for free.

Even if you can’t make it to the session…

  • sign up for the replay
  • check out Copyblogger for a treasure trove of valuable content.

Note: These leads are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments below
Let me know if any of the content has helped you in some small way.
sidehustlecurator@gmail.com