Side Hustle Spark 296: Fast Company Innovation Festival

Here is your invitation to:

Fast Company’s Innovation Festival (A virtual event)

September 27 – October 1, 2021

Here is the list of all the speakers.

Here is a link to the schedule.

Here is a link to the FAQ page.

Your free registration gives you access to five keynote speeches, including:

THE CASE FOR OPTIMISM: A CONVERSATION WITH DREW BARRYMORE

EMPOWERMENT FOR ALL WITH ALLYSON FELIX AND ATHLETA’S MARY BETH LAUGHTON

MASTERING SCALE AND CREATIVITY WITH REID HOFFMAN AND JUNE COHEN

Here are the various levels of access to the Innovation Festival‘s speakers, workshops, and panel discussions. (Sorry for not posting this sooner. Only the late rates are available through tomorrow, 9/26.)

Side Hustle Spark 295: Inspiration for Side Hustlers

More links from my Highlighted Posts Page. These links have considerable value beyond creating a successful side hustle.

Enjoy and share.

Hear me now! Gary Vee Gems

How to be remarkable: Seth Godin

Side Hustle Spark 159 — A Lessons Gold Mine from Side Hustle School

Suggestion 78: The 7-Day Startup by Dan Norris

Suggestion 75: Start a side hustle from anywhere

Side Hustle Spark 150: Drayton Bird’s 171 answers about direct marketing

Side Hustle Spark 139: Are you stalling?

Suggestion 72: Start From Zero

Side Hustle Spark 133: How to avoid ‘stuckness’: Chris Guillebeau

Side Hustle Spark 131: Sara Blakely’s 50 Rules for Success

Side Hustle Spark 129: Wisdom from Seth Godin

Side Hustle Spark 126: 101 Conversion Strategies (Copyblogger)

Side Hustle Spark 119: Guy Kawasaki’s ‘The Art of the Start’ speech

Side Hustle Spark 108: Actions tell your story.

Side Hustle Spark 106: hustleandconquer.com

Side Hustle Suggestion 99: The Ten Commandments

Side Hustle Spark 212: “Say your dreams out loud.” (Jadah Sellner)

Side Hustle Spark 204: Bloggers’ reports and best affiliate marketing blogs

Side Hustle Spark 203: Chris Guillebeau’s Failure Friday (new feature at Side Hustle School)

Side Hustle Spark 189: Chris Guillebeau’s Side Hustle Task Tracker

Side Hustle Spark 184: Brainzooming and Mike Brown

Side Hustle Spark 175: Nick Loper (Side Hustle Nation): Site Startup to Site Selloff

Suggestion 60: 700 Power Words to Boost Conversions

Side Hustle Spark 293: Check out highlighted posts (dozens)

I’ve updated my highlighted posts page.

The more I worked with it, however, the more I heard ‘the voices’: “You need more updated content! You need more updated content!”

Yeah, welcome to my world, where the voices don’t just talk…they sing. ;->

Anyway, some of the other link categories include: Content Marketing, Inspiration for Side Hustlers, Chris Guillebeau/Side Hustle School, Seth Godin, NIck Loper/Side Hustle Nation, and Blogging.

I hope you find content that hits one of your targets.

Side Hustle Spark 292: 7 Marketing Sins (Seth Godin)

Seth Godin lists no-no’s to avoid in your sales/marketing strategies. Here’s his lineup, but follow the link for his insights on each marketing sin.

Impatience

Selfishness

Self-absorption

Deceitfulness

Inconsistency

Anger

Jealousy

You might notice that this was a 2012 post. Doesn’t matter. Still as relevant today.

Side Hustle Spark 290: Grow Your Audience with ConvertKit

Yes, it’s true. I’ve signed up for this before and haven’t followed through.

Completely my fault for allowing myself to be directed elsewhere and not taken substantive action via these folks.

So, don’t be like the ‘me of the past four years’.

Take ConvertKit’s September 1-30 Grow Your Audience Challenge. This includes the opportunity to earn up to $2,000 in ConvertKit bonuses.

Side Hustle Spark 288: Upping Your Freelance Game (Side Hustle Nation)

Even Buddy turned away from his incessant begging gig to check this out.

Nick Loper brings back Chris Misterek, who’s earned over $80K via freelance web developer gigs.

Chris’s main website: https://selfmadewebdesigner.com/

From Nick’s email:

“We cover how to:

— tap into the $2.5 billon freelance marketplace (where Chris himself has booked over $80k worth of work).

— set up your profile for success.

— create filters so you only bid on jobs that are a great match.”

Here is Chris’s first chat with Nick Loper–From ‘No Skills’ to 3K a Month on the Side–the most downloaded episode of 2020.

Here’s to forward momentum!
Hope today’s post will help.

Side Hustle Spark 287: Listen to your passionate employees

From Fast Company’s vast collection of informative and relevant videos comes:

Listening to your passionate employees can make all the difference (6 minutes) featuring Dawn Ostroff, chief content officer for Spotify and Jack Davis, cofounder of Crypt TV. (2018)


Also from that collection is this ‘Hit the Ground Running’ podcast episode featuring Jasmine Lawrence, founder of natural hair and body care line Eden BodyWorks. (July 27, 2021)

Could your side hustle become a second career? (35 minutes) Jasmine’s main message: Side hustlers should view themselves as followers of two career paths.

Here’s hoping you pick up a tip or mental shift that moves you forward.

Side Hustle Spark 286: Building a podcast

Image by Soundtrap (Unsplash)

Hubspot’s Matthew Brown posted this on August 3:

How We Built the Strategy for Our New Flagship Podcast

Key learnings from this post:

— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:

** 87% of the hosts were male.

** Very few shows used audience engagement tactics to connect host with listeners.

— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”

— “Engineers perfect the sound of your show.”

— There are eight key components to a podcast team:

Executive producer

Senior producer

Producer

Editor

Host

Managing producer

Engineer

Editorial director

***

Yes, for most of us, eight key roles…oy! But at least learning why these are important can help you prioritize as you plan for and build your own podcast.

I hope this helps as you explore reaching your audience via audio.

Side Hustle Spark 284: How to stay motivated? Check out MarieTV.

Image by Ulrike Mai from Pixabay 

In her answer to a listener/fan’s question, Marie Forleo provides three proven steps on HOW TO FIND THE MOTIVATION TO KEEP GOING WHEN YOU’RE FEELING STUCK .

Here is a link to the transcript for the session.

A few gems:

“…ambiguity is the enemy of execution.”

“So once you decide what you really want to work on, what is that specific concrete goal, then we need a deadline.”

“(Deadlines) help me keep things simple.”

“…one of the keys for me to stay consistently motivated is to make sure that I’m doing the simple things that make the biggest difference in terms of my energy, my health, and my cognitive prowess.”


Reminder: Side Hustle Spark 133 pointed you toward Chris Guillebeau’s exploration of ‘stuckness’.

Chris Guillebeau, author of The Money Tree, Side Hustle: From Idea to Income in 27 Days, The $100 Startup, etc., and creator of over 1400 consecutive podcasts, also shared his expertise on Periscope.

Five months ago, he posted a session, How to Avoid Getting Stuck.

Skip to the 14:30 mark to listen to him embellish these five suggestions:

— Identify potential problems in advance.

— Always know your next step.

— Impose an artificial deadline.

— Look for an alternative way forward.

— Try something totally different.

[Note: Each of his 30+ minute Periscope sessions also feature a live participant Q. and A. that nails down many of the universal concerns of side hustlers.]

Thanks for visiting. As always, check in with questions and requests at:
sidehustlecurator at gmail dot com

Side Hustle Spark 283: 322+ FREE Business Resources (Marie Forleo)

Image by Anita S. from Pixabay

How could I?

I merrily traipse along sharing good side hustler stuff with you and it took me 280+ posts before I shared something from Marie Forleo?

I’m even reading her Everything is Figureoutable book and it didn’t dawn on me that she should have been one of the first people this blog should have showcased.

If I didn’t have to live with myself, I’d fire me ASAP.

Apologies done, let’s move on to her 322+ FREE Business Tools & Resources.

She shares resources via 9 categories, each of which could qualify as an online course.

1. Make a Plan

2. Create a Website

3. Design Your Website, Logo & More

4. Support Your Customers

5. Market Your Business

6. Collaborate With Your Team

7. Be More Productive

8. Manage Your Business

9. Learn New Things

She also offers this massive blog post in spreadsheet format.