Side Hustle Spark 292: 7 Marketing Sins (Seth Godin)

Seth Godin lists no-no’s to avoid in your sales/marketing strategies. Here’s his lineup, but follow the link for his insights on each marketing sin.

Impatience

Selfishness

Self-absorption

Deceitfulness

Inconsistency

Anger

Jealousy

You might notice that this was a 2012 post. Doesn’t matter. Still as relevant today.

Side Hustle Spark 283: 322+ FREE Business Resources (Marie Forleo)

Image by Anita S. from Pixabay

How could I?

I merrily traipse along sharing good side hustler stuff with you and it took me 280+ posts before I shared something from Marie Forleo?

I’m even reading her Everything is Figureoutable book and it didn’t dawn on me that she should have been one of the first people this blog should have showcased.

If I didn’t have to live with myself, I’d fire me ASAP.

Apologies done, let’s move on to her 322+ FREE Business Tools & Resources.

She shares resources via 9 categories, each of which could qualify as an online course.

1. Make a Plan

2. Create a Website

3. Design Your Website, Logo & More

4. Support Your Customers

5. Market Your Business

6. Collaborate With Your Team

7. Be More Productive

8. Manage Your Business

9. Learn New Things

She also offers this massive blog post in spreadsheet format.

Side Hustle Spark 281: Reach Out to Customers brainstorm list (150 items)

Here is today’s brainstorming list of 150+ ‘Reach Out to Customers’ terms.

You’ll notice it is heavy on the verbs.

First suggestion: Have fun with this content. See what’s helpful, but don’t sweat over it.

Everyone thinks differently. Maybe hand this list over to co-workers/assistants to get their input.

Another suggestion: Revisit the list on occasion. Hey, minds change, approaches change, priorities change.

Possible uses of a list like this…

— Combine terms.

— Find common themes.

— Which terms appeal to sense of humor?

— Which terms communicate a more serious approach?

— Which terms suggest a goal or objective you hadn’t previously considered?

— Find all the terms that relate to ‘customer problems’.

— Find all the terms that relate to ‘solutions to those problems’.

— Find words from which you can use to create your own new words or phrases.

— Find word(s) that speak to pop culture.

— Pare down. Pare down some more. 

— Even better…set a timer and give yourself 10 minutes to generate first-draft marketing or blog copy using list items.

— Can you create a slogan from chosen list items? Check out this link below:

I hope this helps, side hustlers. Let me know how else I can assist.

Good luck in your projects. Keep taking aim.

Photo by Engin Akyurt on Pexels.com

Side Hustle Spark 273: Customer satisfaction brainstorm list (240+ items)

Here is today’s brainstorming list of 240+ terms .

First suggestion: Have fun with this content. See what’s helpful, but don’t sweat over it.

Possible uses of a resource like this…

— Combine terms.

— Find common themes.

— Which terms appeal to sense of humor?

— Which terms communicate a more serious approach?

— Which terms suggest a goal or objective you hadn’t previously considered?

— Find all the terms that relate to ‘customer problems’.

— Find all the terms that relate to ‘solutions to those problems’.

— Find words from which you can use to create your own new words or phrases.

— Find word(s) that speak to pop culture.

— Pare down. Pare down some more. 

— Even better…set a timer and give yourself 10 minutes to generate first-draft marketing or blog copy using list items.

— Can you create a slogan from chosen list items? Check out this link below:

Side Hustle Spark 270: Naming your products? Here’s some help.

Developing a product or service but can’t seem to get past what writers call ‘a working title’?

Here are a few tools that might help you nail down a name that creates a memorable identity in the minds of prospective customers.

— Sign up for 7 QUESTIONS FOR CREATING COOL PRODUCT NAMES from Mike Brown [brainzooming.com), whose skills, experience, and generosity I’ve highlighted way back in Spark #184.

— Namestorming: How to Choose a Brand Name in 20 Minutes or Less

Build a memorable online brand easilywith this business name generator, Namify

Side Hustle Spark 264: Entrepreneur Elevator Pitch–abundant source of ideas, strategies

Fun stuff.

Entrepreneur Elevator Pitch completed its sixth season (eight 20-minute episodes) last December. The first five seasons consist of 12 episodes.

The contestants–usually four per show–have 60 seconds to convince one or more of the four seasoned entrepreneurs to join them in their ‘board room’ to further discuss their business and negotiate an investment agreement.

Here is the overview and cast of judges/investors.

Call it a scaled-down Shark Tank, but still with plenty of back-and-forth between the ‘pitchers’ and the ‘pitchees’.

Benefits:

— Get business ideas.
— Glean pitch strategies.
— Narrow (or widen) your own side hustle’s focus.
— Learn some of the lingo.

You might find your current hustle is either on the right track or you might decide to pivot. There’s value in either scenario, right?

Forge ahead, solos!

Side Hustle Spark 262: wpbeginner.com–a treasury of knowledge and resources

Syed Balkhi’s resource-filled wpbeginner website is a testament to his inside-and-out knowledge of WordPress.

A few of his more recent posts:

How to Increase Ad Impressions in WordPress with Ad Refresh (2 Ways) He credits Buzzfeed with this technique.

How to Split WordPress Posts into Multiple Pages (Post Pagination)

How to Start a WordPress Blog the RIGHT WAY in 7 Easy Steps (2021)

Experienced and novice WordPress users alike will benefit from a ten-minute visit here.

Keep plugging!

Side Hustle Spark 261: Interesting keyword/topic research tool–Answer the Public

Not easy to read, but this is a visualization of just the 46 side hustle-related questions generated by answerthepublic.com. Right-click and download the image to get a better look at the result or click the screenshot below for a 5-page PDF of the entire 326 results.

If you want a different approach to keyword research for blog topics or product or marketing ideas, give this site a try.