Side Hustle Spark 270: Naming your products? Here’s some help.

Developing a product or service but can’t seem to get past what writers call ‘a working title’?

Here are a few tools that might help you nail down a name that creates a memorable identity in the minds of prospective customers.

— Sign up for 7 QUESTIONS FOR CREATING COOL PRODUCT NAMES from Mike Brown [brainzooming.com), whose skills, experience, and generosity I’ve highlighted way back in Spark #184.

— Namestorming: How to Choose a Brand Name in 20 Minutes or Less

Build a memorable online brand easilywith this business name generator, Namify

Side Hustle Spark 264: Entrepreneur Elevator Pitch–abundant source of ideas, strategies

Fun stuff.

Entrepreneur Elevator Pitch completed its sixth season (eight 20-minute episodes) last December. The first five seasons consist of 12 episodes.

The contestants–usually four per show–have 60 seconds to convince one or more of the four seasoned entrepreneurs to join them in their ‘board room’ to further discuss their business and negotiate an investment agreement.

Here is the overview and cast of judges/investors.

Call it a scaled-down Shark Tank, but still with plenty of back-and-forth between the ‘pitchers’ and the ‘pitchees’.

Benefits:

— Get business ideas.
— Glean pitch strategies.
— Narrow (or widen) your own side hustle’s focus.
— Learn some of the lingo.

You might find your current hustle is either on the right track or you might decide to pivot. There’s value in either scenario, right?

Forge ahead, solos!

Side Hustle Spark 262: wpbeginner.com–a treasury of knowledge and resources

Syed Balkhi’s resource-filled wpbeginner website is a testament to his inside-and-out knowledge of WordPress.

A few of his more recent posts:

How to Increase Ad Impressions in WordPress with Ad Refresh (2 Ways) He credits Buzzfeed with this technique.

How to Split WordPress Posts into Multiple Pages (Post Pagination)

How to Start a WordPress Blog the RIGHT WAY in 7 Easy Steps (2021)

Experienced and novice WordPress users alike will benefit from a ten-minute visit here.

Keep plugging!

Side Hustle Spark 261: Interesting keyword/topic research tool–Answer the Public

Not easy to read, but this is a visualization of just the 46 side hustle-related questions generated by answerthepublic.com. Right-click and download the image to get a better look at the result or click the screenshot below for a 5-page PDF of the entire 326 results.

If you want a different approach to keyword research for blog topics or product or marketing ideas, give this site a try.

Side Hustle Spark 241: This Is Marketing (Seth Godin)

Click the above word cloud for an excerpt to:
Seth Godin’s This Is Marketing: You Can’t Be Seen Until You Learn to See

Along with the notions in the word cloud, three favorite points:

“Marketing doesn’t have to be selfish.”

“It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.”

This excerpt closes with: “Time to stop looking for shortcuts, and time to start insisting on a long, viable path instead.”

For a number of other related resources, click:

To Seth’s blog.


For a subject-by-subject look at sidehustlecurator,
check out my Posts Organized by Topic page.

Forge ahead, side hustlers!

Side Hustle Spark 240: A video-cruise of Pinterest for winning ideas

Click the image above for a 90-seconds of idea-shopping in Pinterest…

Why watch the video?

  • Snappy words/phrases that speak to you or your customers
  • Product/service ideas you hadn’t considered
  • New customers
  • New websites/resources you hadn’t considered
  • Pinterest pin design strategies
  • A reminder to use Pinterest for the occasional brainstorming exercise

and some of the listings may actually affirm a strategy or product line you’ve already followed/created.
Nothing wrong with a little reassurance, right?

So pause this masterpiece where needed.

I hope this steers you to something new, profitable, or reassuring.


For a subject-by-subject look at sidehustlecurator,
check out my Posts Organized by Topic page.

Forge ahead, side hustlers!

Side Hustle Spark 230: “Organize your stuff!”–Your big idea, be remarkable, don’t stall, unleash ideas (Seth Godin)

My content organization effort continues…

The list below tells me this: I’m really short-hitting you on Seth Godin content. Will have to remedy that.

Here is the ‘Let’s get organized! page in progress.

Topic: Seth Godin Resources

  • Side Hustle Spark 222: Seth Godin on ‘your big idea’.
  • Side Hustle Spark 213: More Seth Godin wisdom
  • Side Hustle Spark 193: Unleash the Ideavirus (Freebie)
  • Side Hustle Spark 192: How to be remarkable (Seth Godin)
  • Side Hustle Spark 139: Are you stalling?
  • Side Hustle Spark 129: Wisdom from Seth Godin
  • Side Hustle Spark 229: Seth Godin freebies –lasting insights and stuff you’ve never considered.
  • Side Hustle Spark 225: Verify Your YouTube Channel

    Subtle, right?

    This might be old news for most of you, but in case it’s slipped by a few of you–especially amidst the insanity of the past year–make sure you verify your YouTube account/channel.

    Reasons:

    • You can upload videos longer than 15 minutes.
    • You can add custom thumbnails.
    • You can live stream.

    If you’re not sure how, follow this link.

    Side Hustle Spark 223: 9 Years, 9 Side Hustle Lessons

    “Remember, everyone you know knows someone.”

    “I make time every Monday morning to send emails, share blog posts, and reach out to potential clients.”

    “One of my favorite sayings comes from Microsoft CEO Satya Nadella:
    ‘The learn-it-all does better than the know-it-all.'”

    These are just three memorable lines–in addition to the paraphrasing in the above Padlet–shared by Beth Newton in her October 2020 post for Entrepreneur.