In the interview, Jon Corres explains his ‘follow-the-YouTube algorithm/ad-monetized’ video approach.
Production cost: Approximately $100 per video.
Once established, one of his channels will make an average of $300-$400 per day.
To quote from Nick’s weekly email (Oct. 8):
As we got to talking, I realized this strategy is pretty similar to blogging and SEO.
You see what’s already performing well, and try and make something a little better.
The real wildcard when it comes to video over text, though, is the YouTube algorithm, which can push something to millions of views seemingly overnight.
(As the word cloud above tells us, one of Jon’s videos this year has 8 million views and earned $18k in 9 months. Topic: JoJo Siwa)
A few suggestions from Jon:
Look for videos where there are more viewers than subscribers. [Baseline is 300,000 views.]
2. Keyword placement ‘shoulds’:
In the title of the video
Within the first line of the description for the video
In the tags
3. When making Top Ten videos, make list items #10, #9, and #8 (i.e. the first items viewers see) captivating enough to keep viewers’ attention—–then heighten the interest level of items #2 and #1 so viewers aren’t disappointed.
If you haven’t tried podcasting for any number of reasons [time constraints, ‘my voice sounds geeky’, ‘I don’t have enough to say’, paralyzing fear of failure and embarrassment…okay, okay, not exactly talking it up, am I?], give this a try tomorrow.
Yes, there will most likely be a pitch to join a paid program, but Pat Flynn always shares plenty during his free sessions.
From his weekly The Smart Digest (Oct. 2): “Learn how to create a podcast that gets found and helps grow your business! In this free webinar on October 6 at 11:00 Pacific, Pat will share strategies he has used on his award-winning podcasts, the Smart Passive Income Podcast and the AskPat Podcast, as well as methods used by his hundreds of podcasting students. You’ll get advice on:
Reminder: Just passing along resources that might be helpful for you or any of your acquaintances/family, etc. No profit or perks are forthcoming from the subjects of these posts. Forge ahead, side hustlers!
Check out his Gumroad store, as well. His book selection has changed since I first visited, but his reasonably priced content is worth a look, including the possibility of a freebie or two.
Reminder: No one is giving me perks or $$ to promote. The sites look interesting and potentially valuable for folks looking to make some extra money. Even if the topics look overly familiar, the ideas and strategies behind them might be unique and more to your liking than others you’ve tried.