Side Hustle Spark 286: Building a podcast

Image by Soundtrap (Unsplash)

Hubspot’s Matthew Brown posted this on August 3:

How We Built the Strategy for Our New Flagship Podcast

Key learnings from this post:

— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:

** 87% of the hosts were male.

** Very few shows used audience engagement tactics to connect host with listeners.

— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”

— “Engineers perfect the sound of your show.”

— There are eight key components to a podcast team:

Executive producer

Senior producer

Producer

Editor

Host

Managing producer

Engineer

Editorial director

***

Yes, for most of us, eight key roles…oy! But at least learning why these are important can help you prioritize as you plan for and build your own podcast.

I hope this helps as you explore reaching your audience via audio.

Side Hustle Spark 143: Podcast Topics Listeners Love

Let’s be honest…if I just lingered and lurked [I know, that sounds creepy.] at copyblogger.com and curated only their stuff, I’d be doing you right.

As I’ve said before, one post/article from copyblogger is the equivalent of a solid mini-course.
So today, let’s explore Tim Stoddart’s Podcast Topics Listeners Love.

Topics for those with no audience

  • Focus on a teardown (a look behind-the-scenes)
  • Record your stories
  • Record your experiments
  • Invite other experts
  • Curate great content
  • Partner with an established cohost

Note: Tim S. continues with ‘topics for those with an established audience’, but I don’t want to stretch the fair use privileges. Do visit the post to reap full value.

Even if you’ve tried or listened to any of the above suggestions, there is value in these reminders that register with the brain’s ‘o-yeah-that-al’ cortex.