With its updated email marketing suggestions list, HubSpot checks in with some very useful content for side hustlers.
Chances are some folks haven’t considered a number of these items, including:
— The 5-Second Test
— Keep your email between 500 and 650 pixels wide
— Optimize the email’s preview text
I thought I would explore the ‘benefits’ of social pressure, precommitment, and accountability.
So I just signed up with focusmate.com.
If you’re encountering procrastination and resistance–even with New Year’s resolutions still fresh on the page–give this a try.
Three free sessions per week…just think how much you can get done in 150 minutes in the ‘presence’ of a remote work partner who is hammering away at his/her own project.
My first appointment is this coming Friday. Will let you know how it turns out.
Reminder: No affiliate links. Just thought it might be something that might help you crank out the next best seller/mega-corporation/cinematic masterpiece.
How to differentiate yourself and your products/services?
Tip #1: There’s too much content. Use steps. Use data. Give a fresh perspective.
Tell your own stories. If you can’t offer a fresh perspective, don’t add the content.
Tip #2: Refresh/update your past content.
Tip #3: Add an influencer. ‘Influence’ is here to stay. It may cost you, but it’s worth exploring.
Tip #4: Add upsells and downsells.
Tip #5: Use multiple channels. “Take an omnichannel approach.”
Here’s hoping your bank accounts in 2022
will be saturated as well.
Best of luck!
Some of my favorites:
“Solving problems means listening.” – Richard Branson [My comment: Sometimes, that includes listening to yourself.]
“There’s no use talking about the problem unless you talk about the solution.” —Betty Williams.
“To solve any problem, here are three questions to ask yourself: First, what could I do? Second, what could I read? And third, who could I ask?” —Jim Rohn
Go solve a problem today.
And if you stretch yourself, you might just create one or two others, but what the heck. You’re now armed with these quotes to solve those, as well.
I should show up at my Twitter feed more often than I do.
Otherwise, I miss gems like this from @ApprovedSide.
Make ONE important change today:
Stop waiting for things to happen to you, start making things happen BECAUSE of you.
HubSpot chimes in with links to 27 marketing podcasts.
Should be interesting for you to:
— Track down new ones that speak to your specific needs.
— See which ones you already follow, kind of a pat on the back for being–literally–tuned in.
Some that piqued my interest:
Again, here’s the link.
As expected, Pat Flynn followed through with quality content over the past two days of his summit.
Follow the above link to hear from folks like:
Pat Flynn himself
James Clear (jamesclear.com and author of Atomic Habits)
Shane Sams (flippedlifestyle.com)
Neil Patel (SEO expert and founder of UberSuggest)
Wes Kao (weskao.com and co-founder of altMBA)
I have shared Drayton Bird resources in the past, but redirecting you back to his wealth of experience is worth my time (and yours).
The guy and his staff write great emails. The graphic above highlights a few of his subject lines.
A few of his email gems:
— “Remember, the currency of your business is customers – and act accordingly.
So the big marketing question is, “how much is your customer worth to you?”
— “Don’t Be Absurd. It Kills Your Brand.”
— “Having said all that, never take a bigger space than you need; and don’t imagine that a lot of elegant white space will sell for you. If it says nothing, it sells nothing.”
— “One good source of ideas is called getting on with it. There is such a temptation to look at that accusing blank screen or sheet of paper and go and do something else. But the mere act of writing gets you going.”
And here is that link to his free marketing library.
Keep writing and creating!