Hubspot’s Matthew Brown posted this on August 3:
Key learnings from this post:
— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:
** 87% of the hosts were male.
** Very few shows used audience engagement tactics to connect host with listeners.
— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”
— “Engineers perfect the sound of your show.”
— There are eight key components to a podcast team:
Yes, for most of us, eight key roles…oy! But at least learning why these are important can help you prioritize as you plan for and build your own podcast.
I hope this helps as you explore reaching your audience via audio.
In her answer to a listener/fan’s question, Marie Forleo provides three proven steps on HOW TO FIND THE MOTIVATION TO KEEP GOING WHEN YOU’RE FEELING STUCK .
A few gems:
“…ambiguity is the enemy of execution.”
“So once you decide what you really want to work on, what is that specific concrete goal, then we need a deadline.”
“(Deadlines) help me keep things simple.”
“…one of the keys for me to stay consistently motivated is to make sure that I’m doing the simple things that make the biggest difference in terms of my energy, my health, and my cognitive prowess.”
Chris Guillebeau, author of The Money Tree, Side Hustle: From Idea to Income in 27 Days, The $100 Startup, etc., and creator of over 1400 consecutive podcasts, also shared his expertise on Periscope.
Five months ago, he posted a session, How to Avoid Getting Stuck.
Skip to the 14:30 mark to listen to him embellish these five suggestions:
— Identify potential problems in advance.
— Always know your next step.
— Impose an artificial deadline.
— Look for an alternative way forward.
— Try something totally different.
[Note: Each of his 30+ minute Periscope sessions also feature a live participant Q. and A. that nails down many of the universal concerns of side hustlers.]
Thanks for visiting. As always, check in with questions and requests at:
sidehustlecurator at gmail dot com
How could I?
I merrily traipse along sharing good side hustler stuff with you and it took me 280+ posts before I shared something from Marie Forleo?
I’m even reading her Everything is Figureoutable book and it didn’t dawn on me that she should have been one of the first people this blog should have showcased.
If I didn’t have to live with myself, I’d fire me ASAP.
Apologies done, let’s move on to her 322+ FREE Business Tools & Resources.
She shares resources via 9 categories, each of which could qualify as an online course.
1. Make a Plan
2. Create a Website
3. Design Your Website, Logo & More
4. Support Your Customers
5. Market Your Business
6. Collaborate With Your Team
7. Be More Productive
8. Manage Your Business
9. Learn New Things
She also offers this massive blog post in spreadsheet format.
Entrepreneur’s R.L. Adams checks in with his 50 Profitable Side Hustle Ideas. Note: I just realized over a year ago I’d recommended you follow Robert’s work. It’s almost as if I know what I’m talking about…but we all know that can’t be, right? ;-]
While many of the ideas might sound familiar, Adams adds a related link for each of the list items. That multiplies the value of this post, so it’s well worth your time to click-and-read.
Some new-to-me ideas from the list I hadn’t considered:
— Do micro-jobs on Mechanical Turk.
— Produce an audiobook.
— Invest with LendingClub.
Here’s hoping you run across some helpful ideas, info, or advice.
A good reason to subscribe to entrepreneur.com.
The most recent email topic:
Tips. Tools, and Resources for Thriving as a Solopreneur
The email points us to:
Greetings, solo entrepreneurs/side hustlers/hard-working creative folks/whatever else you want to call yourselves.
I was going to do a quick video tour of StartupNation, but decided to drill down to its audio content.
Here are a few of the more recent topics covered here.
Expect solid content and practical advice when Nick Loper posts his ’20 Questions’ editions of The Side Hustle Show.
These are just some of the topics he explores in his latest 20 Questions.
1. Teachable as his online course tool
3. Accelerating the process of growing a community
4. Side hustle opportunities for retirees
5. The benefits and logistics of bundle sales
NOTE: Spend an extra ten minutes on the linked page to follow links he mentions in the latest edition and/or click to his previous 20 Questions podcasts.
Julia McCoy of expresswriters.com does a nice job of pointing some solo entrepreneurs to the truth:
You can’t do it all.
Click on the above screenshot for a two-minute scan of Julia’s May, 2021 post.
I hope this post helps steer your content efforts in the right direction.
My previous post pointed to some branding and product-naming resources and strategies.
Come into it with an open mind and a couple of minutes here could spring some dormant or unrealized ideas about your product, service, or approach to your customers.
I hope this helps.
Forge ahead, solos!