Side Hustle Spark 184: Brainzooming and Mike Brown

I’ve followed Mike Brown since 2016. He is a consistent source of creative thinking within a business context.

Here is a link to sign up for his 49 Idea Magnet Ideas for Attracting Amazing Ideas

But what exactly are ‘idea magnets’?

Cue to Mike Brown: “Idea Magnets inspire creative ideas and encourage powerful creativity in everyone.” 

Some examples:

  • What can we do better to translate what we know about our customers into pleasant surprises for them?
  • How can we create a place for smart, opinionated, snarky customers to share more of their knowledge with us about what they love (even if it’s NOT about our brand)?
  • How can we test our latest, greatest ideas with a radically small group to get enough confidence to quickly move forward?

The book’s seven categories:

1. Generate Inspiration
2. Embody Servant Leadership
3. Attract Opposites
4. Make Unexpected Connections
5. Encourage People and Ideas
6. Implement for Impact
7. Recharge Creative Energy

For more resources from this generous provider…

Suggestion 74: Today’s freebie from edx.org

A free auditable course named Creativity and Entrepreneurship.

Here is the blurb: “Learn skills and listen to examples from world-renown entrepreneurs and innovators as they discuss the parallels between the creative and entrepreneurial journeys — and why entrepreneurship, much like music or creativity, is something we all possess.”

“The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.”

Signing up is free at edx.org.

Note: I’m not sure their parallels between entrepreneurs and musicians will connect with all those who sign up, but it’s worth a shot.

Who has time to take a course?

Let’s think…how can you get some value from an online course when you’re so busy with other list items?

A few ideas:

  • Run the lectures in the background while working on other tasks or exercising at home.
  • Pick and choose from the syllabus below.
  • Run ten minutes of the course while having your morning coffee.

Here is the syllabus:

Lesson 1: INSPIRATION: The Entrepreneurial Mindset

  • What is Entrepreneurship after all?
  • Why musicians are natural entrepreneurs
  • 5 Skills of Successful Innovators
  • Seeing What Others Don’t/Learn to Observe

Lesson 2: CREATION: Team Building and Product Development

  • Connecting with your Intentions
  • Process of Reduction
  • Falling in love with a Problem
  • Prototyping
  • Iteration

Lesson 3: COLLABORATION/PRESENTATION

  • Understanding your Customer
  • Building a Team
  • Developing your Brand
  • Presenting

Lesson 4: REJUVINATION: The Inner Game of Entrepreneurship

  • Coping with Failure
  • The Art of Relationship Building/Developing a Network
  • Learn to Replenish
  • Panos’ This much I know is True

I hope this helps.

Let me know what else you would like me
to dig up for you.