Cue to Mike Brown: “Idea Magnets inspire creative ideas and encourage powerful creativity in everyone.”
Some examples:
What can we do better to translate what we know about our customers into pleasant surprises for them?
How can we create a place for smart, opinionated, snarky customers to share more of their knowledge with us about what they love (even if it’s NOT about our brand)?
How can we test our latest, greatest ideas with a radically small group to get enough confidence to quickly move forward?
The book’s seven categories:
1. Generate Inspiration 2. Embody Servant Leadership 3. Attract Opposites 4. Make Unexpected Connections 5. Encourage People and Ideas 6. Implement for Impact 7. Recharge Creative Energy
Here is the blurb: “Learn skills and listen to examples from world-renown entrepreneurs and innovators as they discuss the parallels between the creative and entrepreneurial journeys — and why entrepreneurship, much like music or creativity, is something we all possess.”
“The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.”
