Side Hustle Suggestion 96: Email marketing podcast (with Daniel Throssell)

Side Hustle Nation podcast episode #404 features Daniel Throssell of PersuasivePage.com

Four takeaways:

  • Let your personality come through. (That’s Daniel’s #1 tip.)
  • Create a lead magnet that folks will actually consume!
  • Don’t ‘templatize’ [my term] your welcome email.
  • Use personal stories, but keep them succinct. [Don’t evoke the ‘Ugh, this is filler!’ reaction.]

Gotta say, the Side Hustle Nation folks do a great job of listing the interview’s key points and their exact location for those of us who have an itchy fast-forward finger. Love that feature.