Side Hustle Spark 311: Email Marketing Best Practices [HubSpot]
With its updated email marketing suggestions list, HubSpot checks in with some very useful content for side hustlers.
Chances are some folks haven’t considered a number of these items, including:
— The 5-Second Test
— Keep your email between 500 and 650 pixels wide
— Optimize the email’s preview text
Here is a link to download their Beginner’s Guide to Email Marketing.
Side Hustle Spark 286: Building a podcast
Hubspot’s Matthew Brown posted this on August 3:
How We Built the Strategy for Our New Flagship Podcast
Key learnings from this post:
— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:
** 87% of the hosts were male.
** Very few shows used audience engagement tactics to connect host with listeners.
— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”
— “Engineers perfect the sound of your show.”
— There are eight key components to a podcast team:
Yes, for most of us, eight key roles…oy! But at least learning why these are important can help you prioritize as you plan for and build your own podcast.
I hope this helps as you explore reaching your audience via audio.
Side Hustle Spark 274: Free ebook–Fix those business blogging mistakes
HubSpot and General Assembly are offering this 8-Part Planner to Get Your Blog Up & Running to Grow Your Business. A checklist is included.
I know I’ve shared other blogging resources before, but different tools resonate with different users, so it’s worth sending these along.
I just started reading it, but I’ve already run across some interesting items:
— Companies who maintain a blog receive 97% more links to their website.
— B2B marketers who blog get 67% more leads than those who don’t.
— Marketers who prioritize their blog are 13x more likely to see positive ROI.
I say it’s worth the time and HubSpot is a proven and reputable resource.
Side Hustle Spark 244: HubSpot’s Free Business and Marketing Resources
Click the screenshot above for a 90-second preview of some of the 611 items for download from HubSpot.
I downloaded free ebook templates and, as the video shows, a digital advertising workbook.
Other resources that caught my interest:
- How Topic Clusters Generate Search Engine Interest
- How to Build a Brand ebook
- Content Marketing Workbook
Note: Some items are provided by business partners, so those will require a separate sign-up.