I ran across this photo and it immediately revived my appreciation for Become An Idea Machineby Claudia Azula Altucher and James Altucher.
A few quotes from this ‘best-bargain-around’** book’s foreword by James:
“…idea generation, of the good kind, the kind that helps you AND OTHERS, which is the type you will exercise in this book, is worth ten times that, or more.”
“You can’t trust the old style of thinking anymore…You have to come up with a new way of thinking, a new way of having ideas…we can train it (the mind) to work for us, and to move us in the direction of a life of fulfillment. One day at a time.”
“The way is this: Come up with ten ideas a day. That’s it.”
“Coming up with ten ideas a day is like exercise. And exercise makes the idea muscle grow stronger.”
** The Kindle version is 99 cents. Yes, 99 cents! For a 251-page ebook with lots of…you guessed it, IDEAS! The link to the book is an affiliate link. If you happen to buy the book through that link, it doesn’t NOT affect the price, but it does give me a small commission, which I’ll be using to buy my small island in the Caribbean…or the yacht I’ll need to get to that island…or my therapist who’s exhausted himself trying to dispel my daily delusions.
I had two Economics degrees and no economic/business experience. I almost felt like a fraud. I decided to start the photography business to a.) prove it to myself that I could run a business, b.) put my degrees to use, and c.) pay off the camera.
Advice and Lessons: Four key questions: “What skill set do I have that I can market?” “What am I so passionate about or interested in that I wouldn’t mind pursuing this interest the rest of my life regardless if I got paid?” “With this skill, what problem can I solve?” “How can I add value to my customer beyond what others are doing?”
Turning point: My first solo wedding once I started the business, I charged $2100, which was almost how much I was making in three weeks. If I could make three weeks worth of income in a weekend, I knew something was there.
Lesson: Volunteering introduces you to great people and supports great causes.
Lesson: Seek information and feedback from veterans in your industry.
As I get older, I value and am protective of my sleep. As soon as I feel my productivity slowing, I shut down for the night and go to bed. No Netflix, no Instagram, just bed.
The Golden Rule is really the only rule you need in business, “Treat others the way you want to be treated.” Be kind. Delight your customers. Listen with intention.
What could have gone better? Marketing. Sometimes, your competition will be marketing or branding experts even though their product or service is sub-par. Doesn’t matter. Something they are doing in their marketing resonates with the customer.