My previous post pointed to some branding and product-naming resources and strategies.
Come into it with an open mind and a couple of minutes here could spring some dormant or unrealized ideas about your product, service, or approach to your customers.
I hope this helps.
Forge ahead, solos!
Developing a product or service but can’t seem to get past what writers call ‘a working title’?
Here are a few tools that might help you nail down a name that creates a memorable identity in the minds of prospective customers.
— Sign up for 7 QUESTIONS FOR CREATING COOL PRODUCT NAMES from Mike Brown [brainzooming.com), whose skills, experience, and generosity I’ve highlighted way back in Spark #184.
I’ve followed Mike Brown since 2016. He is a consistent source of creative thinking within a business context.
Here is a link to sign up for his 49 Idea Magnet Ideas for Attracting Amazing Ideas
But what exactly are ‘idea magnets’?
Cue to Mike Brown: “Idea Magnets inspire creative ideas and encourage powerful creativity in everyone.”
- What can we do better to translate what we know about our customers into pleasant surprises for them?
- How can we create a place for smart, opinionated, snarky customers to share more of their knowledge with us about what they love (even if it’s NOT about our brand)?
- How can we test our latest, greatest ideas with a radically small group to get enough confidence to quickly move forward?
The book’s seven categories:
1. Generate Inspiration
2. Embody Servant Leadership
3. Attract Opposites
4. Make Unexpected Connections
5. Encourage People and Ideas
6. Implement for Impact
7. Recharge Creative Energy