Pamela Wilson from Copyblogger shares some very pointed suggestions–complete with examples–on how to maximize the value of customer testimonials.
Click the word cloud for the entire post.
As is often the case with Copyblogger content, Pamela’s content could easily comprise a mini-course.
(Easy to sound like a fan-boy when it comes to their stuff.)
A few of her other tips:
- “Too many testimonials? Run them in columns.”
- “Break up that wall of text by adding lots of returns so the testimonial is easy to skim.”
- “Placing testimonials in a slider is like saying, ‘I’m shy about my testimonials so don’t look at them for too long, OK?‘”