Side Hustle Spark 305: A flood of marketing audio

Photo by Charlotte May from Pexels

HubSpot chimes in with links to 27 marketing podcasts.

Should be interesting for you to:
— Track down new ones that speak to your specific needs.
— See which ones you already follow, kind of a pat on the back for being–literally–tuned in.

Some that piqued my interest:

My First Million

The Digital Marketing Podcast

The Market Your Genius Podcast

Again, here’s the link.

Happy Listening.

Side Hustle Spark 300: Free ‘back to business’ bundle

Created at cooltext.com

Today’s post points you to the Back to Business Bundle offered by Kate Doster, host of the Inbox Besties Podcast, Big 3 Summit & The Back To Business Free Bundle.

Through October 13th

Sign up for over $2000 in free resources, all vetted by Kate and her team. The best part is that you ONLY have to give your email address for the resources you want. (Note: I gleaned this info from an email from Kate from Simple Pin Media.)

Here’s a list of some of the goodies offered…

30 Newsletter Templates ($97 VALUE)

Organise and Grow Your Biz with a Team [online course]

Profitable Podcast Workflow [templates for Google Sheets, Asana, ClickUp, and Airtable], how to batch your podcast,

The ‘Get Paid to Create’ Training

Content Upcycle Method [a short course…What would you say if you could take ONE epic piece of content and create up to 52 SOCIAL MEDIA POSTS every week?]

The Content Cure (For Social Media) [Tips and templates]

Niche Site Seller’s Intro Kit [a blueprint for ensuring your niche site is attractive to buyers]

That (Black) Friday Feeling​ [a training to map out your Black Friday/Cyber Monday offerings]

Canva Templates for Pinterest 

Sales Page Design for Coaches & Course Creators

1 Month TikTok content calendar

Creating Kids’ Printables In Canva

So many resources hitting at the wide variety of possible needs for side hustlers far and wide.
Here’s hoping one or more of these help you move forward.

Side Hustle Spark 286: Building a podcast

Image by Soundtrap (Unsplash)

Hubspot’s Matthew Brown posted this on August 3:

How We Built the Strategy for Our New Flagship Podcast

Key learnings from this post:

— In the formation stage, the team listened to 20 high-performing business podcasts. From that research, they gained four insights, including:

** 87% of the hosts were male.

** Very few shows used audience engagement tactics to connect host with listeners.

— “After exploring various formats, we went with a hybrid format — Chat Cast + Interview.”

— “Engineers perfect the sound of your show.”

— There are eight key components to a podcast team:

Executive producer

Senior producer

Producer

Editor

Host

Managing producer

Engineer

Editorial director

***

Yes, for most of us, eight key roles…oy! But at least learning why these are important can help you prioritize as you plan for and build your own podcast.

I hope this helps as you explore reaching your audience via audio.