In fact, this is a ‘pour yourself some coffee, sit back, and take notes’ kind of post. (Suggestions: Open a Google Doc and copy/paste the ryrob.com tips most helpful and relevant to you. To further cement the information, read it aloud. Record yourself, even.)
My goal after reviewing this post: Make at least three immediate changes to sidehustlecurator’s layout.
As you can see, I have not been overly invested in layout and design.
I want to deliver the content to you folks and move on.
But who’s fooling who(m)? (The grammar gods are annoying at times.)
A better design will more effectively provide content for the audience.
For now, because I want #228 ouit there today, I’m sticking with my utilitarian design for this post and plan for improvements next week.
As I’ve said before, I could probably just hitch my wagon to and pinpoint good stuff from certain folks or sites.** Copyblogger, Side Hustle Nation, and ryrob.com come to mind. And then there’s Chris Guillebeau of Side Hustle School whom I’ve followed since 2014.
Projects like this come down to a. design b. printing and c. marketing.
Look to team up with designers/contractors [Upwork and Fiverr].
Printing options: local, national, or international. At one point, he did use printingforless.com.
International printing may be cheaper, but adds variables like lag time [shipping].
His advice: For a first project, avoid international printing.
Marketing: Think about marketing from the beginning of the project.
It’s not just about the product, it’s about the message.
Start with message, then explore design.
Copyright? Everything that you make on the Internet is automatically copyrighted. It doesn’t mean it won’t be snagged by lazy, low-life toads. [My term, not Chris’s. He’s much more diplomatic than I am.]
Holidays for many side hustlers the holidays are a time when they’re putting in the extra time. But these not-so-normal times may well generate a few extra rationalizations for easing off the gas pedal.
Some favorite takeaways:
Your brain is programmed to accomplish short-term tasks for more immediate gratification.
I like the Warren Buffett strategy of listing several goals, then paring it down to five goals, and then to one goal.
I had heard, but never really learned, the term, ‘kaizen’–small steps toward continuous improvement.
Chris uses Trello for his ‘break it down’ strategy. I went ahead and signed up. I had done so four years ago and never followed up. Gee, seems procrastination really is hard-wired into some people.
“You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” –Steve Jobs [I just installed the Escape 2 app to keep me focused.]
I liked the quick bullet-pointed review at the end of the post.
Of course, the enduring notion rattling around in my head is: “Am I creating these posts to put off my other projects?”
Yep, I’ve never really spent time looking at online entrepreneurs’ income reports. A lost opportunity to learn. [Challenge: Get past the ‘Geez, I’m getting left in the dust!’ reaction and strap on your thinking cap.]