In the interview, Jon Corres explains his ‘follow-the-YouTube algorithm/ad-monetized’ video approach.
Production cost: Approximately $100 per video.
Once established, one of his channels will make an average of $300-$400 per day.
To quote from Nick’s weekly email (Oct. 8):
As we got to talking, I realized this strategy is pretty similar to blogging and SEO.
You see what’s already performing well, and try and make something a little better.
The real wildcard when it comes to video over text, though, is the YouTube algorithm, which can push something to millions of views seemingly overnight.
(As the word cloud above tells us, one of Jon’s videos this year has 8 million views and earned $18k in 9 months. Topic: JoJo Siwa)
A few suggestions from Jon:
Look for videos where there are more viewers than subscribers. [Baseline is 300,000 views.]
2. Keyword placement ‘shoulds’:
In the title of the video
Within the first line of the description for the video
In the tags
3. When making Top Ten videos, make list items #10, #9, and #8 (i.e. the first items viewers see) captivating enough to keep viewers’ attention—–then heighten the interest level of items #2 and #1 so viewers aren’t disappointed.
Check out his Gumroad store, as well. His book selection has changed since I first visited, but his reasonably priced content is worth a look, including the possibility of a freebie or two.
Reminder: No one is giving me perks or $$ to promote. The sites look interesting and potentially valuable for folks looking to make some extra money. Even if the topics look overly familiar, the ideas and strategies behind them might be unique and more to your liking than others you’ve tried.
Following the allure of ‘cost per click’ and creating sites around products [i.e. tooth implants] he knew nothing about.
Inventing a product, but victimized by poor performance at the Asian factory.
And in his ‘garlic press’ venture…”This meant if I sold them for $10 and Amazon took a $4 cut for fulfillment/shipping fees, I was netting $6 and my cost was $7.50. I’m losing $1.50 on every sale I make…”
The post does lead off with: Disclaimer: This post is sponsored by PSECU, a Pennsylvania-based credit union but hey, I’m there to glean a little information, so, not a problem.
“Instead, do what Dharmesh Shah recommends: Rather than finding a way to make a million dollars, find a way to serve a million customers. Start small.”
“If it doesn’t pay, put it away.”
“Never forget that the fun is in the doing — not the thinking.”
“…when you choose the right side hustle, and you give it your all, that means you’re making the most of every hour you have. Which is the perfect definition of “me time.” And is the best way to truly live.”