Side Hustle Spark 109: Jon Corres–faceless YouTubing

Nick Loper of Side Hustle Nation is back with another valuable interview.

How I make $10,000+ on YouTube
WITHOUT Filming or Being on Camera

In the interview, Jon Corres explains his ‘follow-the-YouTube algorithm/ad-monetized’ video approach.

Production cost: Approximately $100 per video.

Once established, one of his channels will make an average of $300-$400 per day.

To quote from Nick’s weekly email (Oct. 8):

As we got to talking, I realized this strategy is pretty similar to blogging and SEO.

You see what’s already performing well, and try and make something a little better.

The real wildcard when it comes to video over text, though, is the YouTube algorithm, which can push something to millions of views seemingly overnight.

(As the word cloud above tells us, one of Jon’s videos this year has 8 million views and earned $18k in 9 months. Topic: JoJo Siwa)

A few suggestions from Jon:

  1. Look for videos where there are more viewers than subscribers. [Baseline is 300,000 views.]

2. Keyword placement ‘shoulds’:

  • In the title of the video
  • Within the first line of the description for the video
  • In the tags

3. When making Top Ten videos, make list items #10, #9, and #8 (i.e. the first items viewers see) captivating enough to keep viewers’ attention—–then heighten the interest level of items #2 and #1 so viewers aren’t disappointed.

Side Hustle Spark 108: Actions tell your story.

In Side Hustle Suggestions 92 and 93, I mentioned Derek Sivers and his book Hell Yeah or No: What’s Worth Doing. Here is the detailed overview.

Today, I’ll look at the excerpt Actions, Not Words, Reveal Our True Values.

Four main points that speak to side hustlers…

as well as me.

1. Derek’s coach to Derek: “You actually prefer the simple life you have now, focused on learning, writing, and playing with your kid.”

2. “I had been fooling myself for years, telling myself I wanted to do this, but my actions proved otherwise. Yes, I wanted it a little bit, but I wanted something else more.”

3. No matter what you tell the world or tell yourself, your actions reveal your real values.Your actions show you what you actually want.

4. There are two smart reactions to this:

  1. Stop lying to yourself, and admit your real priorities.
  2. Start doing what you say you want to do, and see if it’s really true.

I guess the advice to all of us is: Before you follow that next shiny object, take the time to look inward a bit.

Side Hustle Spark 106: hustleandconquer.com

mindmap of hustleandconquer.com content

hustleandconquer gets to the heart of many side hustlers’ needs and interests.

Check out his Gumroad store, as well. His book selection has changed since I first visited, but his reasonably priced content is worth a look, including the possibility of a freebie or two.

Reminder: No one is giving me perks or $$ to promote. The sites look interesting and potentially valuable for folks looking to make some extra money. Even if the topics look overly familiar, the ideas and strategies behind them might be unique and more to your liking than others you’ve tried.

Side Hustle Spark 103: Side Hustle Failures

This post from AcceleratedFI reviews the writer’s side hustle flops and there is tons to learn here.

Some of the oops moments:

  • Violating someone’s patent
  • Following the allure of ‘cost per click’ and creating sites around products [i.e. tooth implants] he knew nothing about.
  • Inventing a product, but victimized by poor performance at the Asian factory.
  • And in his ‘garlic press’ venture…”This meant if I sold them for $10 and Amazon took a $4 cut for fulfillment/shipping fees, I was netting $6 and my cost was $7.50. I’m losing $1.50 on every sale I make…”

The post does lead off with:
Disclaimer: This post is sponsored by PSECU, a Pennsylvania-based credit union but hey, I’m there to glean a little information, so, not a problem.

Jim has since moved on to more successful ventures and offers his free PDF of his 7 favorite side hustles here.

Side Hustle Spark 101: hustleandgroove.com (Lise Cartwright)

Sometimes, obvious stuff just flies right past you. (And by ‘you’, I mean ‘me’, but hey, why not drag someone else into my vortex of obliviousness?)

Somehow, despite having visited her website hustleandgroove.com and run across her books on Amazon, I’ve casually dropped the ball on highlighting her work.

My apologies.

Sticking with my ‘back to the basics’ thread from Spark #100, here is Lise’s methodical, thorough post on starting and maintaining a side hustle.

I think her ‘action steps’ corresponding to each of the steps set this post apart from others with the same focus.

NOTE: This post is from 2017. I asked if it’s been updated. Still valuable, but something to keep in mind.

Also…Lise’s Amazon Author’s Page Link

Side Hustle Suggestion 99: The Ten Commandments

Taking a look at the big picture of side hustling, this inc.com post by Jeff Haden offers The Ultimate Side-Hustle How-to Guide: 10 Rules for Side-Hustle Success

Some resonating points:

“Instead, do what Dharmesh Shah recommends: Rather than finding a way to make a million dollars, find a way to serve a million customers. Start small.”

“If it doesn’t pay, put it away.”

“Never forget that the fun is in the doing — not the thinking.”

“…when you choose the right side hustle, and you give it your all, that means you’re making the most of every hour you have.
Which is the perfect definition of “me time.”
And is the best way to truly live.”