Sonia Simone

Side Hustle Spark 221: “Organize your stuff!” Today: A Chris Guillebeau/Side Hustle School collection

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So yeah, it looks like I’m some kind of fan-boy.
This is actually just a fraction of what I could have posted.

Quote from Chris:
“Never despise small beginnings, and don’t belittle your own accomplishments. Remember them and use them as inspiration as you go on to the next thing.”

Here is the ‘Organize your stuff!’ page in progress.

Side Hustle Spark 218: “Organize your stuff!” Today’s topic: Content speaks volumes.

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Today’s topic: Content marketing.

Here is the ‘Let’s get organized! page in progress.

Another good content marketing quote:
What helps people, helps business. – Leo Burnett

Find more good quotes about content marketing here.

Side Hustle Spark 127: Create a podcast for an audience of one: You

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Stay with me on this…

First, it’s probably nothing new. But…

I was thinking about my previous post— Sonia Simone’s 101 Conversion Strategies.

Great list with applicable ideas for all levels of entrepreneurs.

Something worth carrying around in one form or another.

So, today, I’ll use Audacity or GarageBand to record myself reading the list.

And…

  • I’ll play back that mp3 at convenient times [walking, yard work, decluttering].
  • Its repeated reminders of effective strategies will accumulate over time and across different projects.
  • I’ll be doing the same with other favorite posts or passages from books.

Give it a shot.

Side Hustle Spark 126: 101 Conversion Strategies (Copyblogger)

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sales conversion strategy ideas word cloud

Sonia Simone of Copyblogger really outdid herself with this Nov. 2 post.

This is another one of those ‘course within a blog post’ items. So much to consider.

101 Ways to Make More Sales Online

Here’s a sampling of some of her more intriguing ideas/reminders…

— “Test two headlines. When you find a winner, run it against a new headline. Keep eliminating second-best. Google Ads is a quick and efficient way to do this.”

— “Now that you’ve identified your fundamental human need, how can that be expressed in an emotion-based headline?“

This one really captured my attention…

— “If you have a dog, use a photo of you with your dog instead. There’s something about a dog that lowers nearly everyone’s defenses.”

Have a great Monday.

I couldn’t resist…

Suggestion #29: Marketing Stories–5 Components

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Sonia Simone of CopyBlogger offers these five tips for an important segment of your marketing copy.

Your marketing stories need:

  • a hero. [Your customer]
  • a goal. [A transformation/benefit–health, wealth, career enhancement, etc– for your customer]
  • an obstacle. [What difficulties–external, but often internal–does your customer face as he/she works for transformation?]
  • a mentor. [That’s you…providing tools, knowledge, and expertise.]
  • a moral. [Circle back and clearly state the desired takeaway.]

Read further for a little bonus piece of advice. [A good writing strategy to consider, by the way.]

I hope this helps.

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My Manifesto

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Other thoughts:

Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.
― Mattie Stepanek

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.

Suggestion #18: Explore CopyBlogger

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Last week I pointed you to a free training by two contributors to CopyBlogger and shared some of my notes from that training.

Find some time to visit copyblogger.com.

Some recent visits yielded these valuable articles:

The Wise Content Marketer’s Guide to Sensible SEO

Author Sonia Simone opens with this:

“My first and primary rule, when thinking about search engines, is never to do anything for the sake of SEO that screws up the experience for the audience.”

She follows with nine suggestions, including:

  1. Answer your audience’s actual questions.
  2. Use their language.
  3. Give comprehensive answers.

Point #3 leads logically to this CopyBlogger piece by Stefanie Flaxman…

How to Turn One Content Idea Into a Fascinating Four-Part Series

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Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.