Below you will find Round Two of the notes I took from CopyBlogger’s Darrell Vesterfelt and Tim Stoddart’s session. [To watch the entire session, here is the replay.]

*************

Difficulty finding your niche?

Ask yourself these questions:

• What do I do better than other people?
• Do I have a certification or special training?
• What assistance do people consistently seek from me?

Tim suggested ‘ikigai’—a Japanese term meaning a ‘reason for being’.

One link that explains ‘ikigai’:
https://medium.com/@tommccallum/ikigai-and-overlapping-the-circles-d8c63ffe844

**

Suggested action item:

“I will approach five people today.”  Facebook friends, blog readers, etc.

Fear is the number one obstacle to this. “Won’t I appear salesy?”

**

Tim S: [on engaging with customers] Never underestimate how important it is to show care and concern for others and attention to their lives.

**

Tim and Darrell: Very adamant about lower pricing as a competitive advantage. It helps you get your foot in the door and ‘build your reps‘. [TH: Repetitions? Reputations? Actually, I like both.]

**

Question from attendee: How do I know when to raise my rates?

Answer: When it costs more to NOT raise your prices [i.e. you might then need to hire someone to help], then it is time to raise your prices.

Answer (from Darrell): I just doubled my rate until somebody said ‘No, I can’t afford it.’

You can always renegotiate, but still agree to, a mutually acceptable rate.

***********

Note: Any included links are not affiliate links. I just think these sites, specialists, and resources are worth your limited time.

Thanks for visiting.

As always, check in with questions and requests in the comments

or the Feedback and Requests Page.

Let me know if any of the content has helped you in some small way.